One of Facebook’s Success Stories

In September 2015, Facebook acknowledged my team’s work at Olhar Digital by highlighting the website’s Page as one of its Success Stories. We’d been investing a lot on the…

Margot Robbie in 'I, Tonya'

To the many ‘I, Tonya’ out there

I wrote this article for The Language, a tech & culture blog hosted on Medium. With Margot Robbie’s I, Tonya, the 90th edition of the Academy Awards put on the…

Eduardo Giansante

The guy who opened Ireland to Brazil

This is an article about E-Dublin’s founder and CEO, Eduardo Giansante. He manages the biggest support platform for Brazilian immigrants in Ireland and, for the past 10 years, has…

Facebook's European headquarters in Dublin

The life of Brazilians working with tech in Europe

This article worked as a complement to another lengthy piece I wrote for Olhar Digital. While the first one explained why Ireland has become an important technology hub…

Google Docs

How Ireland became a tech hub in Europe

An impressive number of international tech companies (especially American ones) chose Ireland to house their European headquarters. Google, Facebook, Apple, Airbnb, Twitter, and LinkedIn are amongst them, for…

Cannes Lions

I wrote for the Cannes Lions

In 2011, when I worked as a contributing editor for Adnews, I had the opportunity to have a short article published in the Cannes Lions Daily News, the official…

Netflix

When Netflix arrived in Brazil

Netflix arrived in Brazil in September 2011. At the time, nobody really knew how powerful the platform was, nor could the local entertainment industry predict the changes about…

Rachel Weisz for L'Oreal

Boundaries for Photoshop in ads?

In February 2012, Brazilian congressmen were discussing two bills that could establish boundaries for Photoshop use in advertisements. Countries like the US and the UK had recently banned…